Every business needs a professional looking website that is well structured and easy to use. As a website owner chances are you want to provide quality content, build rapport and trust with your prospects – but most of all the purpose of your website really is to sell or to capture the details of your visitors so that you can follow up with them again.
What is Direct Response Website Design?
A direct response website is one which is designed to entice a viewer to take a primary desired action or actions. These direct response actions can include: calling a phone number, filling out a form, signing up for email, printing out a coupon, engaging in online chat and / or making a purchase.
This means that during the planning and strategy phase we will help you identify the real primary course of action that you need people to take on your site and then design the main page of your site so that it is easy and logical for site visitors to take that course of action. The same can also be said for the secondary desired courses of actions.
When your prospect first gets to your site before we can try and sell them anything we need to get them to make a decision to stay on your site. There is a term called the ‘Ten Second Rule’ which means that within ten seconds your new site visitor will try to understand what the site is about, then they will try to figure out whether or not it is for them and whether or not they will stay at the site or click away. This means that we don’t have much time to communicate this message with them. Your website should have a clear and descriptive headline and site structure which simply explains who you are and what you do and the main benefits for the consumer.
So, What’s Your Next Step?
Call our office now on 0434 486 967 to Contact Us about taking your businesses internet presence to the next profitable level.